Free tool for indie game studios

What would a clipping campaign cost you per Steam wishlist?

Put in a budget and a rate. The calculator shows the most views that budget can buy, what that could mean in wishlists, and how it compares with what you pay for ads today.

Your numbers

Campaign budget (USD) What creators can earn. Content Rewards minimum is $1,000. Rate per 1,000 views (USD) Gaming campaigns commonly pay $0.30–$1.50; launch pushes $1–$3. How many viewers wishlist? Scenario from a public model (0.2% / 0.4% / 0.8%), not measured data.

Share of the budget actually spent Most clips don't travel. Unspent budget is refunded, so a low number lowers cost too. Your cost per wishlist from ads today (USD) No ads yet? Leave $1.80 – one indie dev's published Reddit Ads result.

Estimate

Cost per wishlist (incl. 10% platform fee)

–

Verified views (ceiling)–

Estimated wishlists–

Spent on creators–

+ Platform fee (10%)–

Break-even wishlist rate vs. your ads–

–

Measure it for real – ask about a pilot

Read this before you trust the number

Views are a ceiling, not a promise. Your budget buys at most this many verified views. How many creators pick up your footage decides how much of it gets used.
The wishlist rate is the big unknown. It depends on your genre, your footage and who the clips reach. The 0.2–0.8% scenarios come from a public model, not from measured campaigns.
Not included: our €300 setup fee for a managed pilot. Add it if you want the full picture.
The point of a pilot is to replace these guesses with your real numbers: every clip gets its own tracked Steam link, you see cost per wishlist weekly, and we stop if it's not worth it.

Download the one-page pilot overview (PDF) →